https://www.wheninvest.club/2022/10/execute-effective-empathetic-marketing.html

How To Execute Effective Empathetic Marketing?

When the pandemic prompted many brands to respond to the public's grief in 2020, some did so successfully and many came off as utterly tone-deaf. Empathetic marketing came to a critical crossroads. However, this doesn't mean that brands should avoid using empathy in their marketing; in fact, authenticity and sincere connection are more crucial than ever.