Why Do We Consider Miles And Snow's Model's One Of The Most Important Strategic Ones'

The purpose of this study is to examine the literature on the typologies of business strategies to find out the business strategies that a company can follow, to assess whether Miles and Snow’s typology does share characteristics with previous studies, and to know whether this model comprehends all strategic typologies. For this purpose, we analyze Miles and Snow’s typology. This analysis allows us to identify four strategic choices that are commonly accepted in the literature. These strategies are Defenders, Analyzers, Prospectors, and Reactor. In the second part of this paper, we compared Miles and Snow’s typology with other strategic models. This comparison shows that Miles and Snow’s typology is considered as one of the most important strategic models to explain the other business strategies, and it contains them all. Therefore, it is regarded to be the best choice for the organization.