The Determinants Of Green Consumption: A Theoretical Exploration And A Model Proposal

With the emergence of the Green Trend, there are many researches studying the factors that influence green consumption behavior. This research comes to consolidate these scattered determinants, in the same variable named the "Green Orientation" with its four main dimensions: cultural, social, environmental and economic. To do so, a theoretical analysis of the existing literature has been adopted in order to propose a global model of green consumption behavior.