Principles and Benefits of Color Application in Catalog Printing

In today's picture-reading era, the expression and transmission of color to people's senses is one of the most sensitive feelings of people. So how to stand out among the many corporate catalog and how to make readers interested? This is a question worthy of corporate thinking.
The color of the catalog printing in China is handled well, which can be the icing on the cake and achieve a multiplier effect. Color is individuality, and color is thought. To make a product have visual characteristics that are clearly different from other products, and achieve a more attractive charm for consumers, the purpose of soothing and guiding consumption is inseparable from the use of color. Color is not only an important element of commercial catalog printing design, but also the soul of sales packaging. In catalog printing in China, a good catalog design has a strong visual appeal, can quickly, vividly and accurately convey the information of the product, and become an important means to promote the image of the company and the product.
The principle of color matching in catalog printing China design:
1. Vividness of color
The colors should be bright and easy to attract attention.
2. The uniqueness of color
The catalog printing in China must have a distinctive color, so that everyone has a strong impression of you.
3. The associativity of color
Different colors will produce different associations. Blue thinks of the sky, black thinks of the night, etc. The choice of color must be related to the connotation of the catalog.

The application principle of the color of catalog printing in China is: "total coordination, partial contrast". That is: the overall color effect should be harmonious, and only a small part of the area can have some strong color contrast. In the use of colors, different main colors can be used according to the needs of the content. Because colors are symbolic, for example, tender green, emerald green, golden yellow, and gray brown can symbolize spring, summer, autumn, and winter, respectively.
Secondly, there are occupational logo colors, such as olive green for military police and red for medical and health care. Color also has obvious psychological sensations, such as the feeling of cold and warmth, the effect of advancement and retreat, etc. In addition, colors also have national characteristics, and various nations are affected by environmental, cultural, and radical factors, and there are also large differences in their preferences for colors. Making full use of these characteristics of color can make corporate catalog printing in China have profound artistic connotations, thereby enhancing the cultural taste of the catalog.