Abstract: Knowing the consumer and understanding his buying behavior is
important for the firm if it wants to anticipate its needs and meet its
expectations.
But with the evolution of the Web which offers access to an unlimited
amount of information and which allow sharinghis own experience and
talking directly to brands, the consumer, better informed about the firms’
products and practices, has changed. He expresses more requirements and
integrates the Web into his decision making process. So, today, we are
talking about consumer 2.0., who the firm should imperatively learn to
know to be able to satisfy.
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Posté Le : 19/10/2023
Posté par : einstein
Ecrit par : - Nouiri Abdenour - Benarab Imene Hanane
Source : La Revue des Sciences Commerciales Volume 16, Numéro 2, Pages 56-70 2017-06-30