Content Platforms And Business Model Development

Content Platforms And Business Model Development
Content platforms are enjoying growing popularity around the world, especially in China.

As a content platform, the history of Bilibili shows the development process of content platforms in emerging countries. This research examines the contents of Bilibili at different stages of development from the perspective of the business model, and tries to show companies in emerging markets a new growth path. This research establishes that in the three development stages of Bilibili, the nine elements of the business model exhibited different properties and were combined in three different models.

Theory and practice of growth in emerging markets and the development of business models.

Content platforms in China is flourishing :
Of content platforms in China is flourishing. In the last few years the number of content platforms has increased; there are content platforms such as iQIYI, Youku and Tencent for fans of TV dramas, Douyin (Tiktok in China) and Kuaishou for the “lower class”, Renren Video, which monopolizes almost all foreign TV series, and Bilibili for young people.

Content platforms face challenges such as increasing competition in the industry, high user requirements for platform functions, diversified user needs, high costs to acquire more customers, and low user adherence.

Services as an opportunity for content platforms to grow and expand. The development of content platforms in China, an emerging country, differs from its western counterparts. Platforms have bullet screens as instant tools for customer interaction to increase customer loyalty. (The bullet screen is a new pop-up feature on online video sites in China and Japan that allows real-time commentary from viewers to fly across the screen like bullets.) YouTube, the world's largest video site, has little of that. Hence the content platform in emerging markets is more complicated.This article focuses on the development of content platforms in emerging markets.

The development of content platforms in emerging markets is related to elements related to the interfaces of the industry and the company, such as value proposition, integration resource and channel, etc. The industry leaves are characterized by the concept of the business model.

Therefore, I will try to analyze the business model of content platforms in the emerging countries.

Bilibili as the rising star among the content platforms in China has only 12 years of development behind it and has become an essential website for young people in China.

Its story well illustrates the entire process of developing a content platform in an emerging economy. This document takes Bilibili as a case study and discusses the evolution of the business model of content platforms in emerging countries to help research into business model development in emerging countries and provide new insights for to deliver the study of content platforms.