Communication In Semiotic According To Roland Barthes Approach

Semiotics also called semiology has been first defined by the Swiss linguist Ferdinand De Saussure as the science of signs in the early twentieth century in his book “cours de linguistic general”. As semiology is concerned of signs in language, it has allowed the proliferation of a number of perspectives that paved the way to other cultural phenomena that raised the study of signs through its denotative and connotative meanings. Roland Barthes is one of the main figures of semiology; he has developed his semiological approach with a new spirit that refers basically to denotation and connotation in relation to photographic images as a system of signs. Barthes also has claimed that the term connotation can be applied to semiotic modes other than language.