Adolescent Language And Innovation: A Lexical Perspective

Innovation is frequently acknowledged as the source of growth and organizational renewal and regarded as a major source of an organization « s competitive advantage. The communication of innovative products, services or technologies is supposed to encompass the innovation process and to promote the diffusion of Innovation. When languages come into contact, either directly through the personal contact of the speakers of these languages, or directly through the media, one common outcome is the diffusion of cultural items across linguistic boundaries. One clear manifestation of this cultural diffusion is the emergence of new lexical items in a recipient language. These new lexical items are replicas of models in the donor language.