جودة معلومات الوظائف الداعمة لإدارة علاقات الزبائن

The purpose of this article is to assess the quality of the job information in support of the man-agement of customer relations CRM (Customer Relationship Management in the Regional Direc-torate for insurances Saa Tlemcen and to achieve this goal is to use a quality function deployment for measuring the quality of information supporting these functions (marketing, sales, service), a recent challenge in most institutions of insurance which pays considerably the quality and authenticity of information gained to ensure customer satisfaction and loyalty, and therefore their survival and continuing competitive market.