تحقيق التميز التنافسي في ظل ظهور مفهوم حديث للمعرفة التسويقية دراسة ميدانية لعينة من مؤسسات انتاج وتركيب الأجهزة الالكترونية في الجزائر

This study is aimed to clarify the relationship between “adoption of marketing knowledge and good competitive positioning of the company”, Where he was questioned a sample of 09 companies Active in the production and installation of electronic devices, and 35 questionnaire was presented to directors, vice-principals and heads of the interests of the selected companies, After retrieving valid answers And discharged on the program spss, Was confirmed after analysis of the results on the null hypothesis, Which says that there is no statistically significant relationship between the application of knowledge-marketing modern and achievement of companies under study for competitive advantage.