The process of the packaging plays an important and a key role in the marketing of various products especially food products. This process is considered as a necessary tool to facilitate the selling of goods by affecting the behavior of the final consumer.
In this context, the paper has been performed on the dairy Tréfle in Blida and attempted to identify the reality of packaging in the enterprise and the packaging contribution of Yoghurt Trefle in the influencing on the purchasing decision of the Algerian consumer, By analyzing the results of a study, which has been performed on a sample of consumers of yoghurt Trefle
-
تعليقكـم
سيظهر تعليقك على هذه الصفحة بعد موافقة المشرف.
هذا النمودج ليس مخصص لبعث رسالة شخصية لأين كان بل فضاء للنقاش و تبادل الآراء في إحترام
تاريخ الإضافة : 15/11/2021
مضاف من طرف : einstein
صاحب المقال : - بن يمينة كمال - مليكي سمير بهاء الدين
المصدر : les cahiers du mecas Volume 7, Numéro 1, Pages 226-244