The study aims to find a model for improving the competitive positioning of the Algerian brands through improving brand recall by consumers during the purchase. The study has been applied on the cheese market, which knows a competition with the Algerian and foreign brands.
The study sample consists of 295 consumers from the Algerian society. The results were analyzed using the SPSS.19 Program. Based on the results of the current study and previous studies, we have developed a model based on four dimensions through which the Algerian brands are transmitted from the unaware of the brand towards the spontaneous recall of it during the purchase.
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تعليقكـم
سيظهر تعليقك على هذه الصفحة بعد موافقة المشرف.
هذا النمودج ليس مخصص لبعث رسالة شخصية لأين كان بل فضاء للنقاش و تبادل الآراء في إحترام
تاريخ الإضافة : 12/06/2022
مضاف من طرف : einstein
صاحب المقال : - عرايبي الحاج مداح - مكي هشام
المصدر : مجلة أداء المؤسسات الجزائرية Volume 5, Numéro 1, Pages 43-60 2016-07-05