تحديات الكتابة الإذاعية في ظل تطورات تكنولوجيا الاتصال والمعلومات

The broadcasting has not lost its importance among its audience of listeners. It came under heavy competition with other media. Broadcasting overcome the one, another appears. It has got technical and intellectual transformations allowed it a chance to keep its listeners. With the major developments in the field of communication and information technologies, the responsibility of the radio writer has become very large in the preparation of the radio texts able to attract listeners. And the task of the radio writers is making easier by employing them the modern technologies as a positive element to collect data and information, to communicate with the audience and create an interactive channels with them.