قوانين التخاطب في "كليلة ودمنة" لابن المقفع

Often the communicative process held between the two parties of speech, are governed by rules and strategies that the sender carefully chooses in order to influence a previously targeted receiver. if there is no prior relationship between the two poles of the communicative process ; the sender wilI seek to create it by using particular techniques and strategies that enable him to perform his functions in a way that suites the context. In this paper I will examine how Ibn El Moukafaa has written his work in an elaborated way by using communicative strategies (manipulation) that matches his general purposes.