أثر إستراتيجية البحث والتطوير على ربحية المؤسسة الاقتصادية

In the light of globalization and the new changes, challenges are becoming bigger, competition is intensifying and enterprises find themselves looking for appropriate solutions to keep pace with changes in the field of science and technology and to maintain their market shares that ensure their survival, and maximize their profits and to develop their competitiveness. The clear vision of the future provides sufficient flexibility and the ability to respond to various and fast changes imposed by the competitive environment. The research and development strategy associated with continuity of renewal is considered one of the most important strategies that promote creativity and innovation and the creation of new technologies to improve the performance of the enterprise and to achieve the total quality of products at competitive prices that maximizes profits and develops their competitiveness compared to its competitors. This is mainly the aim of this paper.